The Seven Foundation Principles Have Social Science Components and Principles of: Robert B. Cialdini’s “The Psychology of Influence & Persuasion”, Everett M. Rogers "Diffusion of Innovations”, Malcolm Gladwell, “The Tipping Point”, Dr Dan Sperber & Deirdre Wilson - "Relevance Communication and Cognition", Seth Godin - "Purple Cow", Jay Conrad Levinson - "Guerrilla Marketing", Stephen Covey, Ivan Misner - BNI, Tom Fleming - "Who Can Pass You Business All Day Everyday", Keith Farrazzi - "Never Eat Alone", Bob Nicoll, Jewel McKeon & other authorities.

GET IT RIGHT!
Put Your Social Marketing on the Right Path by Implementing these
Seven Foundation Principles

eMarketer
Social Media Strategists Look Hard at ROI this Year

Marketers must begin to seriously evaluate their programs and focus on internal education.

Forbes
Social Media Has Scorching Impact On Small Biz

LinkedIn, Facebook and Twitter aren't pet rocks. Use them. Now.

MarketingSherpa
Inbound Marketing: How to pull in customers without pushing ads

Inbound marketing gives companies the power to attract customers without advertising. The strategy is based on modern trends -- easy access to publishing, the prominence of search engines, the popularity of social media, the power of A/B testing, and others.